In many respects the online advertising industry is as healthy as it has ever been. Growth and optimism abound. The buzz and excitement are back. Innovative new technologies promise levels of interaction and customization beyond anything hoped for just a few years ago.

At the same time, there is growing concern and awareness among consumers and lawmakers that potential abuses of some of these new technologies may pose a risk to consumer privacy. Numerous legislative actions loom on the horizon that threaten even the most basic elements of the online marketplace.

The NAI has positioned itself at the center of this crossroads. Our membership of leading online companies has firmly established the NAI as a thought leader for the industry.

Our Mission:

• To provide information and a mechanism for consumers to monitor and control their online experience.
• To provide a platform for the development of standards and policies that reward responsible marketing and the responsible use of data, as well as promote the long-term growth and viability of the Internet as a vibrant marketing channel.

Online advertising will continue to change and evolve. It is critical to your business that you know how to respond to the changing marketplace. The NAI continues to seek partners to work with us to promote and protect responsible online marketing practices. Join us as we work to shape the future.